Mark’s work at the digital frontiers began nearly 20 years ago at the start of the music industry’s own journey from a physical product business to a fully-fledged digital industry, at a time when experience was in short supply and models had to be intuited rather than learned. His practice has similarly developed to encompass a broad spectrum of clients in the technology sectors: digital platforms, social media services, content creators, start-ups, data owners, developers, crypto startups and other tech entrepreneurs.